APPAREL & FOOTWEAR
Sporting goods, outdoor equipment, apparel, and footwear are prime targets for sophisticated counterfeiting rings because of their immense popularity. Footwear alone assesses around $40 billion in annual lost revenue due to counterfeiting, while the U.S. Customs and Border Protection (USCBP) and U.S. Immigration and Customs Enforcement (USICE) find that sporting goods categories rank high across the board among seized counterfeit goods. Typical counterfeited sporting goods items seized include:
Athletic shoes Sports clothing/equipment Designer clothing/shoes/handbags
Exercise equipment Outdoor clothing/equipment
Because counterfeiters do not adhere to consumer protection safeguards and standards, fakes pose a very real risk to consumers, aside from the damage done to the brand reputation and the company earnings. In the global marketplace, your brand’s identity can be marred by poor quality counterfeits, putting a dent in your brand’s earning potential and reputation.
And it’s not just high-end couture brands that have to worry about counterfeits. These days, even affordably priced brands are knocked-off at alarming rates as well. Counterfeiting permeates all facets of commercial life with no bias towards price or placement and with little to no fear of penalty or punishment.
Not limited to counterfeiting, the fashion industry faces problems including supply-chain tampering, fraudulent online distribution, and diversion techniques. In fact, diversion is one of the most common forms of supply-chain crime today.
In the face of these changes, it’s more important than ever to take preemptive steps in order to avoid the costly effects of brand dilution as a result of counterfeits. Stardust is ready to assist in providing solutions to combat these threats.